The Broadway Exchange

TikTok Content: Creative Direction, Team Management, Template Design, Content Creation, Copywriting

The brand: The Broadway Exchange creates, promotes, and sells theatre-based digital collectibles (NFTs) and amazing experiences that build deeper connections between fan and creators.

The task: Establish a TikTok presence among theatre enthusiasts to launch the brand’s mission of making digital collectibles for theatre people, by theatre people.

The insight: Post-Broadway shutdowns of 2020, the reopening of theatre is an opportunity to democratize live theatre.

The solution: Create content that makes theatre more accessible, relatable, and translatable to current TikTok trends. Use our POV as theatre nerds to share a love for theatre that extends to digital collectibles.

Results, starting from zero:

  • 3.1 MM+  Social Views

  • 1 MM+ Likes 

  • 37,000+ Followers

  • 3.6 Billion Unique Visitors Monthly to the Website 

 

TikTok Highlights

Content Creator: AC Demarco // Art Director: Alexandra Dye // Copywriter: Brandon Valadez

 

Instagram Static Highlights