RITZ
Connected Pack: Art Direction, App Design, Set Direction
Pins: Art Direction, Set Direction, Design
The task: Serve recipe recommendations, increase purchase intent, purchase frequency, and shopping cart size.
The solution:
Connected Pack: Use the valuable RITZ box real estate to transport consumers to a world of RITZ recipe opportunities.
Pins: Demonstrate use case occasions for these recipes in a series of seasonal pins, elevating the brand beyond just a cracker.
How this works:
User sees a key visual with a CTA on the back of the box.
Consumer scans in the key visual on their phone.
RITZ generates a targeted user experience recipe finder on their phone, including contextual data like time of day and location, servicing specific retailers based on the store they are in.
RITZ Connected Pack
RITZ Occasion Pins
RITZ crackers are a classic snack, but not a trendy one that people are often inspired by when planning parties or gatherings. We sought out to make RITZ the center of attention, instead of just a standby on the snack table. We were given these specialty recipes created by the Mondelez team and then we concepted playful seasonal celebration occasions to match the mood of each RITZ creation. We then crafted these pins to promote the recipes, with taste appeal top of mind (special thanks to our food stylist), always including RITZ branding in a subtle and natural way that felt native to Pinterest.
