Mulberry & Vine

Brand Voice: Copywriting, Deck Design

Mulberry & Vine is a fast casual New York City chain focused on making better-for-you food and known for doling out high fives and starting impromptu dance parties with their customers in line.

The task: Mulberry & Vine had the makings of a great brand, but was a bit paralyzed by a fear of posting on social media, due to feeling like they did not know how or what to say.

The solution: We created a brand voice deck that identifies exactly who to speak as when writing as Mulberry & Vine. This way, anyone in their company can post on social media with a consistent and cohesive persona and point of view. We included rules that touch on the specifics of the language that they use, as well as a manifesto that speaks to the spirit of the brand and their tagline “Eat Clean. Live Dirty”.

Note: These are a handful of example slides from this particular voice deck. If you would like to see more examples of my brand voice work (I am essentially overflowing with them), please request it via the contact page.