JETSMARTER

Hero Video: Strategy, Concept, Art Direction

JetSmarter believes in making private flights more accessible to the average person. By offering seats on private flights, JetSmarter acts like the Uber of the airways and provides an elevated, stress-free experience to their customers.

The task: Create a digital-first video that will grab the attention of potential “finders” (people who will ride on a private flight chartered by someone else) and drive app installs.

The insight: Flying commercial breaks all of us down into our most animalistic selves.

The solution: Flying commercial can make you feel like you’re in a herd of sheep, as you’re corralled into certain areas and poked and prodded along the way. We decided to apply that insight literally and ask… what if flying didn’t feel so inhumane? Fly private (for way cheaper than you think) with Jetsmarter, and enjoy the feeling of being a human again. #DontBeSheeple

This video was made into several 30s cutdowns for ad units across Instagram and Facebook, in feed and for stories.